concept

love sima concept

Capturing the moment of imperfection

The design is made the way we feel the wind on our senses. That’s how we design clothes at “love sima”. We cherish materials that are timeless, which can bring warmth of one’s hand. We seem to have lost opportunities to appreciate the flow of time that comfort ourselves. Cloths made with wood block print, hand embroidery, hand printing which craftsman go through a number of times; there we encounter distorted shape, somberness and once-in-a-lifetime print color result which often called imperfection. We find much comfort in such imperfection. We continue to communicate and deliver warmth, peace and comfort through designing cloth and clothes.